Whether to build a mobile app or a mobile website, the right decision merely depends on your business goals. If your objective is to offer mobile-friendly content to a wide range of people, then a mobile website is probably the way to go.
However, if you want to better connect, interact with, and communicate with your customers to drive customer trustworthiness, a mobile app is an excellent choice. In many cases, you may decide you need both a mobile website and a mobile app. If done correctly, both can be a strategic and treasured choice.