Fortys Capital
Fortys Capital needed a premium, trust-led website to position the firm as a London-based principal lender and clearly explain its short-term property finance offering. As a specialist lender providing bridging finance and development loans backed by UK real estate, the website needed to communicate speed, criteria and process—while generating high-quality enquiries from borrowers, brokers and investors.
As a specialist property lender, they required:
- A credibility-focused design that communicates a strong, professional lending brand.
- Clear service pages for core products: Bridging Finance and Development Loans.
- A transparent lending criteria overview (loan sizes, property types, borrower types and UK coverage).
- A simple, step-by-step “Process” journey that sets expectations from enquiry to drawdown.
- Dedicated pathways for Borrowers, Brokers and Investors to improve relevance and conversion.
- Strong lead generation with prominent calls-to-action, click-to-call, and a fast enquiry form.
Key Features:
- Responsive website experience
- Service pages: Bridge Loans / Development Loans
- Lending criteria highlights (loan range, property types, UK coverage)
- Process page (Enquiry → Agreement in Principle → Legals & Valuation → Drawdown)
- Borrowers / Brokers / Investors pages for segmented messaging
- Enquiry form + clear contact options (phone and email)
- Case studies section to showcase recent projects
